Why Digital Advertising
9 Reasons to Run a Digital Ad Campaign
It’s Where Your Voters Are
- Americans spend 50% more time browsing on their digital devices than watching TV.
- This is a 53% increase in digital use from 2011.
You Can Target Like Direct Mail — And Even Better
Get the right messages to your target audiences without wasting money reaching people who don’t vote.
You Get Immediate Responses
It allows voters to connect with you as supporters and donors.
You can launch for a small sum, ideal for small campaign budgets or for campaigns looking to spend last-minute money in the final push before Election Day.
You can have a new digital program in front of voters in a matter of hours, not days like it takes with TV and mail.
Your CompetitorsAre Doing It
If you think your competitors aren’t investing in digital advertising, guess again. Political digital ad spending keeps going up. An estimated $1 billion dollars will be spent on digital advertising during the 2016 election cycle.
It’s How Bernie Got His Boost
“More than 40% of money raised early in Bernie Sanders’ campaign came from digital ads.”
It Helped Obama Win in 2008 and 2012
“Barack Obama spent 10% of his overall campaign budget in 2008 on digital ads and upped it to 15% in 2012.”
Digital Advertising Dominates Well Beyond Politics
“Other industries spend between 30-50% of their ads budget on digital media.”
Questions to Ask Yourself
Is your campaign advertising now?
Do you know who you’re reaching?
Are they registered?
Are they in your district?
Are they Democrats?
Digital Advertising Answers Those Questions
SpeakEasy Digital allows you to target unique messages to specific voters for a fraction of the cost of typical print or broadcast campaign spending (where your return on investment is hazy at best).
“One of the biggest changes of this election cycle will be that local government candidates are going to start employing the same programmatic advertising techniques as brands. While this technical expertise has previously been limited to big-time presidential and congressional campaigns, a number of smaller technology firms have cropped up over the past several years with the intention of making it easier for political organizations with small budgets to execute highly targeted online campaigns.”
Adweek Feb. 2016
Digital Advertising Is the Most Cost Effective Way to Win
With Every Campaign Don’t underestimate the power of online targeting. Typical ad buys like TV, print and radio are for a generalized audience — digital advertising reaches the exact voters you want to reach.