How it works

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How to Create Ads & Manage a Digital Campaign

Pick an ad template or upload your own ad

  • Choose from over 100+ campaign-proven ad templates.
  • Filter by campaign type, like Bio Ads, Issue Ads or Get Out the Vote ads.
  • OR upload your own banner or video ad.
  • Note: All fonts, text, colors and images can be edited.

Select the ad sizes you'd like to use

  • We currently offer industry standard banner sizes of 728×90 (Leaderboard), 300×250 (Medium Rectangle), 300×600 (Half Page), 320×50 (Mobile Leaderboard).
  • These are the top performing ad sizes on desktop and mobile devices.
  • Read more about ad banners in our FAQ.

Customize your ads

  • Edit your ad’s text, font, colors, animations and images.
  • Preview your ads in real time and adjust to your liking.

Pinpoint who you want to reach and where you want to reach them

  • Select voter targets by state, geographic area , zip code, party affiliation, voting frequency, gender and more.
  • Reach specific voters as they browse the web, such as likely voters in your school district.
  • Your ads will only be seen on campaign-safe websites, including local and national news sites.

Set a schedule and budget

  • Select start and end dates for your campaign.  
  • See how many voters can be reached during that period of time, and for what price.
  • From there, adjust your start and end dates, and budget, until you’re happy with the number of voters who will be reached — and what you’ll pay to reach them.
  • You can also enter a fixed budget.

Review your campaign

  • Give a final review to your campaign’s ad creative, targets, schedule and budget.
  • Edit your campaign if needed.
  • Add to cart.

Review your cart and checkout

  • After adding to your cart, review your cart. Make sure any other campaigns you’d like to purchase are included.
  • Purchase your campaign(s).
  • You’ll receive an email confirming your purchase.

Launch

  • Your campaign(s) should begin running within 48 hours.
  • You’ll receive an email when your campaigns are live.

Monitor your campaign

  • Our analysts will review your campaigns and send weekly reports to ensure your campaigns perform their best. If you have any questions, don’t hesitate to contact us.
  • Read more about managing your campaign in our FAQ.