How to elicit emotions from voters without saying a word

How people feel about a candidate or political issue informs how they vote – and people react to how you communicate, not just what you communicate. Color can elicit emotional responses and create lasting impressions about the subject of the advertisement. So it’s important to be strategic in using color. When creating your digital ad,…

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Want to influence millennial voters? Ditch your conventional ad strategy.

Millennials are different than previous generations both in how they consume information and how they respond to advertising. And they are a growing part of the electorate – it’s estimated that in the 2020 election, they will comprise 40% of all voters. For a campaign to be successful, they must inform, engage and activate millennial…

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